The Winning Edge portal is a knowledge resources for the Indian marketing community, designed to help this community to grow their businesses and advance their careers. Our knowledge articles cover strategies as well as best practices in sales, marketing, advertising, customer relations, brand building and digital marketing. We present the latest global trends to our readers.

Winning Edge came into existence in December 2006, and has now built a very impressive archive of articles, interviews and reviews. Some of the people we have interviewed include:

• Kevin Keller, Tuck School of Business and co-author with Philip Kotler of Marketing Management.
• Ravi Prasad, Executive Director, Himalaya Healthcare.
• Naresh Malhotra, CEO, Cafe Coffee Day.
• Andrew Levermore, CEO, Hypercity.
• Lorraine Worley, APAC Media Specialist, Factiva.

Our contributors include marketing strategists and leading industry professionals. Some of the people who have written for us are:

• Arijit Sengupta, Vice President, Weber Shandwick.
• Sandeep Budhiraja, Group Account Director, Millward Brown, Shanghai.
• Jayanta Sengupta, author of Wraparound, and consultant on Marketing Strategy.
• Zubin Driver, Network Creative Director, The Cell.
• Darrell Kofkin, CEO, Global Marketing Network.

And many other brilliant minds whom we are unable to name here.

Winning Edge is different from most of the media coverage on marketing, which focuses purely on advertising. We take a holistic view, including CRM, Sales Management, brand building, PR, Digital Marketing, Sales Force Automation etc.