Winning Edge annual subscription at a special price of Rs. 500 till 30th June
2008
A
subscription to Winning Edge empowers your sales and marketing teams with:
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An awareness of global trends and new practices in sales,
marketing, advertising and PR.
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An insight into the journeys of market leaders.
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A well rounded approach to marketing that includes strategy, best
practices, sales management, advertising, PR, digital marketing and personality
development.
Some of our past articles:
Himalaya Herbal: Indian Brand on global map: Interview with Ravi
Prasad, President, Himalaya.
Must-haves in your marketing budgets: Articles highlighting the importance of customer data quality, PR
and marketing campaigns by leading industry practitioners.
The story of a retail pioneer: Interview with Govind Shrikhande, CEO,
Shopper’s Stop
Entrepreneurship – Goli Vada Pav: Interview with
S.Venkatesh, CEO, Goli.
How PR has evolved: By Arijit Sengupta,
Vice President, Corporate Voice: Weber Shandwick
In-game Advertising & Marketing on MySpace: by Suhasini Kirloskar.
Innovation: the Only
Answer to Challenges – Interview with Suraj Pai, Oracle India.
Media strategies for Indian Technology Companies Going Global: Interview with Susan
Odell, VP – International, and Jon Panker, Editorial Director, International
Media, TechTarget.
Yahoo! Answers – Rishi Behal,
Director-Search, Yahoo! India on the Ask the Planet campaign.
Customer Insights – by Sandeep Budhiraja
Building a Brand – Interview with Sanjeev Bikhchandani, CEO,
Naukri.com.
Market leader - WorldSpace – Interview with Harshad Jain, Chief
Marketing Officer
An International Shopping Experience Interview with Andrew
Levermore, CEO, HyperCITY
Review of Hutch Consumer Experience – Jayanta Sengupta
Advertising Strategy, two different views by Harish Bijoor and
Alvin Saldanha
Using RSS for Marketing by Suhasini Kirloskar
Team Building by Priyanka Deshpande
Blood, Sweat and … Cheers! – Entrepreneurs share their success stories.
How to Close Sales Deals Faster – by our international guest writer,
Simon Bradstock
Inside Sales, Coming of Age – Raj Hajela
Customer Relations interview with B.Ashwin, Chief Administrative
Officer, Metlife Insurance
Marketing ROI – Does it Make Sense by Sandeep Budhiraja
Real Dollars in Virtual World by Suhasini Kirloskar
Managers, Here’s a PR Template for you, by our international
guest writer, Robert A.Kelly
Communication Skills for Young Professionals by Sandeep Manudhane
Plus marketing news, personality development, lifestyle
and book reviews.
Our Panel of Writers:
Vivek Nayak, COO, Avenues – South Asia’s
largest integrated ASP solutions provider, focused on eCommerce solutions.
Alvin Saldanha, National Creative
Director with Shobiz Inc, with over two decades of experience in advertising,
including stints with JWT, Rediffusion DY&R and the McCann Worldgroup.
Jayanta Sengupta, Advertising and
marketing specialist, with over twenty five years of experience, and professor
at some of India’s best know business schools.
Simon Bradstock, Director Product Management,
Factiva, has over 15 years of sales, marketing and product experience. Prior to
his current role at Factiva, Simon has held a range of sales, marketing and
business development roles at Reuters and McGraw-Hill in the US, UK and Europe.
Sandeep Budhiraja, Director, Resource Centre with ACNielsen
India. Branding and brand equity are his interest areas, and he is a visiting
faculty for the Brand Management course at IIM Indore & IIM Kozhikode.
Raj Hajela, COO, SaleBuild, a Lead Generation and Inside Sales Engine
boutique, has 20 years of experience in USA and India. Prior to his current
role, he was responsible for Direct and Channel sales in India at Virtela
Communications.
Bob Kelly counsels, writes
and speaks to business, non-profit and association managers about using the
fundamental premise of relations to achieve their operating objectives. He has
been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR,
Newport News Shipbuilding & Drydock Co.
Plus
the Winning Edge team of writers specialized in marketing, sales, lifestyle,
book reviews and website reviews.