Winning Edge Premium subscription – Sign up for marketing knowledge
A subscription to Winning Edge empowers your sales and marketing
teams with:
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An awareness of global trends and new practices in sales,
marketing, advertising and PR.
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An insight into the journeys of market leaders.
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A well rounded approach to marketing that includes strategy, best
practices, sales management, advertising, PR, digital marketing and personality
development.
Some of our past articles:
Himalaya Herbal: Indian Brand on global map: Interview
with Ravi Prasad, President, Himalaya.
Must-haves in your marketing budgets: Articles highlighting the
importance of customer data quality, PR and marketing campaigns by leading
industry practitioners.
The story of a retail pioneer: Interview with Govind Shrikhande, CEO, Shopper’s
Stop
Entrepreneurship – Goli Vada Pav:
Interview with S.Venkatesh, CEO, Goli.
How PR has evolved: By Arijit Sengupta, Vice President, Corporate
Voice: Weber Shandwick
In-game Advertising & Marketing on MySpace: by Suhasini Kirloskar.
Innovation: the Only Answer
to Challenges – Interview with Suraj Pai, Oracle India.
Media strategies for Indian Technology Companies Going Global: Interview
with Susan Odell, VP – International, and Jon Panker,
Editorial Director, International Media, TechTarget.
Yahoo! Answers – Rishi Behal, Director-Search,
Yahoo! India on the Ask the Planet campaign.
Customer Insights – by Sandeep Budhiraja
Building a Brand – Interview with Sanjeev Bikhchandani, CEO, Naukri.com.
Market leader - WorldSpace –
Interview with Harshad Jain, Chief Marketing Officer
An International Shopping Experience
Interview with Andrew Levermore, CEO, HyperCITY
Review of Hutch Consumer Experience –
Jayanta Sengupta
Advertising Strategy, two different views by Harish Bijoor and Alvin Saldanha
Using RSS for Marketing by Suhasini Kirloskar
Team Building by Priyanka Deshpande
Blood, Sweat and … Cheers! – Entrepreneurs share their
success stories.
How to Close Sales Deals Faster – by our international guest
writer, Simon Bradstock
Inside Sales, Coming of Age – Raj Hajela
Customer Relations interview with B.Ashwin,
Chief Administrative Officer, Metlife
Insurance
Marketing ROI – Does it Make Sense by
Sandeep Budhiraja
Real Dollars in Virtual World by Suhasini Kirloskar
Managers, Here’s a PR Template for you, by our
international guest writer, Robert A.Kelly
Communication Skills for Young Professionals by
Sandeep Manudhane
Plus marketing news, personality development, lifestyle
and book reviews.
Our Panel of Writers:
Vivek Nayak, COO, Avenues
– South Asia’s largest integrated ASP solutions provider, focused on eCommerce solutions.
Jayanta Sengupta, Advertising
and marketing specialist, with over twenty five years of experience, and
professor at some of India’s best know business schools.
Simon Bradstock, Director Product Management, Factiva, has over 15 years of
sales, marketing and product experience. Prior to his current role at Factiva,
Simon has held a range of sales, marketing and business development roles at
Reuters and McGraw-Hill in the US, UK and Europe.
Sandeep Budhiraja, Director,
Resource Centre with ACNielsen India. Branding and brand equity are his
interest areas, and he is a visiting faculty for the Brand Management course at
IIM Indore & IIM Kozhikode.
Raj Hajela, COO, SaleBuild,
a Lead Generation and Inside Sales Engine boutique, has 20 years of experience
in USA and India. Prior to his current role, he was responsible for Direct and
Channel sales in India at Virtela Communications.
Bob Kelly counsels, writes and speaks to business, non-profit and association
managers about using the fundamental premise of relations to achieve their
operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.;
VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock
Co.
Plus the Winning Edge team of writers specialized in marketing,
sales, lifestyle, book reviews and website reviews.